Innovation
Odoo's framework is unique. It provides top-notch usability that scales across all apps. Improvements to the framework are applied to all of them. That way, Odoo evolves much faster than any other solution.
Odoo 14: Improved MRP, Outlook Integration. New Apps: Business Intelligence in Odoo
Odoo 13: 5x faster than Odoo 12, Improved UI, New Apps : Rental and Fields Services
Odoo 12: Improved Accounting, MRP Module. New view: Cohort and activities. New Apps : eSign, IoT box
Odoo 11: Python 3.xx (Upgrade from Python 2.7), 3x faster than Odoo 10, New Apps : Marketing Automation
Affordable
Odoo licenses are amongst the lowest compared to similar solutions. It is the result of a philosophy:
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Integrated: Fewer complicated third-party integration
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Transparent pricing: you only pay for what you use
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Local partners

Customisable
Customise your database to your unique needs:
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Extend: Add new fields or business logic to automate your processes
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Application Builder: Use odoo framework to develop new unique business Apps

Enterprise Ready
More advanced Apps (e.g. Quality Management, Rental, Accounting Consolidation etc..) and dedicated services are available to Odoo Enterprise Users:
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Odoo Support Team
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Database Upgrade
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Guaranteed source code upgrade [1]
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Odoo Cloud [1]
Alitec, and Odoo, the software editor will work to ensure the long term maintenance and usage
[1] optionalOdoo Cloud
Highly customisable, Odoo requires a strong infrastructure to confidently test and deploy new features, as well as scale up with usage.
Odoo Cloud is the editor's full-stack platform with back up, monitoring, scalability and 99.9% availability.
