Going Digital.. these two words can have many meanings, so they can create confusion. I stumbled recently on an article by McKinsey the famous Consulting company, and found it interesting for our local context.
In summary, Digital tools can help your business by:
 Optimising Process - Increasing productivity, quality, response time etc.. This would be in line with the national goal of productivity improvement
 Broadening market reach - either by digital marketing, or e-commerce or e-shop. This will help your top line (the sales)
 Innovation - Sometimes it is a new way of delivering a service (zoom call, chatbot, automated payment) or sometimes it a completely new service (AI driven monitoring system, or AI driven kids tutoring) that are game changers
 Enabling participation - the COVID-19 showed that businesses where staff could work from home could continue to operate. Similarly, businesses that can re-design their business processes to allow older or less qualified staff will be less affected by the pressure from the labor market.
With these in mind, business owners can re-think of where they could possibly prioritise their efforts to go digital. We don't have all the answers, but as an Odoo partner in Singapore we can help.